Hiya, we’re

We come from a background in brand and digital marketing, working across a range of industries from travel to retail and ecommerce, to hospitality. And over the years, we started to notice that in the mess of engagement rates, newsfeed updates, ad trends and the occasional questionable dancing – we forgot that all good marketing rests on one solid foundation.

Content is everywhere.

It’s the books on your shelves, the posters hung up in your childhood bedroom, this very paragraph. It’s boring, technical and instructional. It’s ground- breaking, epic and awe-inspiring. And yes, it’s our social media, our ads, our emails and our brands.

Armed with this realisation, we built Jot & Follow to bridge the gap between a foundation of strong content and the marketing ecosystem for businesses both small and large from the world over.

We work from the ground up, establishing a brand presence that resonates with people (yep that’s right – humans first, not algorithms). Then, after we’ve built that base, that’s when we start using those good ol’ digital marketing tactics like SEO, organic social media, paid digital and email marketing to drive your business.

And the best part? We’re here for as long as you need us.

So, if you just want a few lines of copy for an ad, we’ve got you. But if you’re wanting us to work alongside you for the length of an entire content project or to implement multiple tactics across all your marketing channels; we’re here for that too.

By sharing strategy and tactics from a diverse range of industries with our clients, we seek to make quality content and digital marketing accessible and understandable forall businesses, everywhere.

Image of woman with laptop that says Jot & Follow

Meet Jess

Jot & Follow Director

Originally from the East Coast of Canada (Nova Scotia), I chased ski bum dreams to Whistler, BC for a six-month season that turned into nearly five years before I transited way south to Wanaka, New Zealand in 2018. I’ve been here ever since.

Along the way, I’ve had the privilege of being part of some epic teams at a range of hospitality, tourism and outdoor industry companies, working with and learning from seriously rad people.

As the founder of Jot & Follow, I’m a marketing strategist and execution partner who helps businesses build momentum. I work across brand, digital, social, and paid channels - not just ticking boxes, but aligning everything toward real growth. I don’t just deliver tasks; I guide the direction. My clients value my speed, reliability, and ability to zoom out, spot what matters, and get it done.

Our values

  • Going above and beyond isn’t just a figure of speech for us.

    We want to take what you expect from us and blow it out of the water.

  • The nature of our work is constantly evolving and there’s always something to be learned. Through this, we grow with each project, bringing new skills and innovation into the next thing we do.

  • Our clients have complete transparency around our work and our goals. We pull back the curtain and explain the ‘whys’ and ‘hows’.

  • We mean this both figuratively and literally. In one sense, we are always looking to challenge ourselves, to try something new or strive for new foothold. In the other sense, our homebase is always in close proximity to the mountains – places where inspiration grows easily.