Canyon Brewing
Where bold beer meets big ideas. Canyon Brewing is a locally-owned craft brewery based in Queenstown and Wanaka on the South Island of New Zealand.
With country-wide distribution, a popular restaurant set above the Shotover River and a brewing outpost in the Cardrona Valley, Canyon Brewing is on a mission to let curiosity and innovation lead the way.
The Brief
After developing their Grain to Glass story, Canyon was ready to spread the good word of home-grown Central Otago malt with a 60-second commercial telling the 4-year story of what began with simple question: “What if we grew our own malt?”
Now, Canyon Brewing’s brand is nothing if not approachable. So after finding a slick videographer to bring their vision to life, they needed a copywriter to write an accompanying script that illustrated this massive undertaking, explained some of the brewing technicalities, all-the-while keeping it fun and warm. In 60 seconds.
Services
Copywriting
The Result
Client Testimonial
“We engaged Jessie to create copy for our Grain To Glass short video advertising campaign. It was a complicated (and somewhat boring) subject, but she digested all the information and created an amazing script that hit all the key points we needed, and even made it sound fun!
It was an absolute pleasure to work with Jessie, and I would have no reservations about working with her again. If you’ve been thinking of working with Jot & Follow, this is your sign to do it!
Mikaela Merrilees, Marketing Manager at Canyon Brewing