Racers Edge
Good people, good advice, good gear, good times - since 1989. Racers Edge in Wanaka is more than a retail shop - it’s been a hub for outdoor enthusiasts for decades.
Whether you’re renting a mountain bike, upgrading your ski gear, or looking for the best local beta, Racers Edge makes sure all their customers leave with the right gear and the confidence to use it. Because at the end of the day, it’s not just about what you have—it’s about where it takes you.
The Work
Newly independent, armed with a beautiful rebrand and an ecommerce-first online experience, J&F came to Racers Edge as fractional marketing management to lead the implementation a bold marketing strategy that included all-new brand signage and wayfinding in-store, managing the existing marketing team, jump-starting the ecommerce experience and overseeing all other marketing tactics.
Services
Budgeting and marketing strategy
Sales campaign execution
Content production & copywriting
Website & ecommerce management
Social media management
Email marketing & CRM
Paid digital ads
Consultant liaison
Print & out-of-home coordination
Signage & wayfinding
Team management
Racers Edge believes that in this always-on world, people need to get outside more & play.
Client Testimonial
“Jessie is an exceptionally driven and talented marketing professional. Her proactive approach means that she is consistently ahead of the game regarding campaigns and new technolgies.
Whether online or in-store, Jessie ensures our brand is consistently represented with clarity and precision. Her meticulous attention to detail guarantees that every touchpoint reflects our values and vision. She shares our message with the community, always meeting deadlines and staying within budget.
Since partnering with Jessie, our marketing strategy has become more focused and impactful. She’s delivered outstanding results across long-term initiatives, including a complete overhaul of our online presence. Thanks to her leadership, we now have a streamlined sales platform, integrated booking systems, and a polished, professional digital experience.
On social media, our content is on-trend and informative, resonating strongly with our target audience. Jessie also played a key role in launching our Racers Rewards loyalty program, which has deepened engagement with our most loyal customers through regular updates, promotions, and valuable insights.
Jessie has elevated our marketing to new heights and continues to drive excellence across every channel.”
Luke Yates, Operations Manager at Racers Edge