Whistle & Pop
This is Whistle & Pop. Classic and timeless pieces inspired by the cornerstones of the country; from massive remote landscapes to small everyday objects unique to our lifestyle.
For those who can’t picture themselves anywhere else or for those who have left the countryside, but always keep it dear; Whistle & Pop captures the essence of country living in every piece of jewellery, so that it may be kept close to you; a gentle reminder of home.
With rural communities always in mind and through local creative collaboration, Whistle & Pop draws on old nostalgia to create practical accessories with a rural twist.
The Work
Jot & Follow worked closely with Whistle & Pop to help shape their brand from the inside out.
Beginning with brand strategy and identity development, we wrote W&P’s “brand bible.” We also provided a full website audit followed by SEO-informed copy for the entire site. Our work extended across the full product range, including naming for collections and individual pieces, as well as writing detailed product descriptions that captured the brand’s story and appeal. We also crafted email marketing (EDM) copy to help strengthen customer connection and drive sales. Finally, we produced imagery using key products from the brand.
From concept to copy, Jot & Follow played a key role in bringing Whistle & Pop’s brand to life.
Services
Brand strategy & identity
Content production
Website audit & copywriting
Email marketing copy
Copy for packaging
Social media copy
Collection & product naming
Product descriptions
Signage
